The way established organisations approach transformation differs dramatically. Some take a well-orchestrated structured approach, while others make it up as they go along. For decades good practices have played a significant role for the best performing companies, but what approach is your organisation taking with digital transformation? One your entire workforce read about and understand. One tool you can use is the Digital Capability Framework, which is a strategic management toolset designed to help companies innovate and orchestrate digitally enabled business transformation. The Digital Capability Framework consists of four building blocks: 1) Digital Capabilities, 2) Digital Capability Maturity Models, 3) Digital Use Cases, 4) Digital Transformation Roadmap. Whether you use the Digital Capability Framework or anything else, if you use one common approach the entire workforce can learn about and refer to, you can help clear up the ambiguity and confusion that plagues so many established organisations.